Indukala Journal - Reach

In Sanskrit, matr signifies ‘mother’ and boomie stands for ‘land’. Together, Matr Boomie means motherland, the ground we walk on, the creative source. Transcending borders and boundaries, Matr Boomie alludes to all the people and places who have shaped our character and woven our unique perspectives. It is not just the places we were born, but all the places we’ve seen and felt. This unifying principle of oneness is what we want to interweave into our business and culture.

Here at Matr Boomie, our mission is to bring people and cultures closer together, where we dissolve our differences and celebrate our oneness. We want people to recognize that we all belong to one Mother Earth, one MotherLand.

Join us in creating a world where we are All One. All Kin.

~~~

On a trip back to his native India after years living in the United States, Manish Gupta was struck by the extreme material poverty of his homeland. With a deep respect for the rich culture and the untapped potential of rural Indians, he began asking questions. After hundreds of conversations and even more glasses of tea, Manish realized that he had a role to play — that he could bridge these two seemingly disparate worlds.  

Ruchi Agrawal followed a similar path of inspiration. She began her career working with export houses in India as a designer. There she experienced first hand the exploitation of workers taking place in the fashion world. Workers endure appalling working conditions for extremely low compensation, creating a cycle of poverty that is nearly impossible to escape from. Ruchi desperately wanted to find a way to break this cycle and change the way the fashion industry operates.

On a fateful “arranged” date, Manish and Ruchi discovered their shared aspirations to create a more kind and fair world. Needless to say, the date went well and the duo began collaborating on what would soon become Matr Boomie. 

They began on the ground in India partnering with grassroots organizations to transform unskilled women and men into community artisans. Manish and Ruchi personally ensured that the materials and processes used in production were safe for people and kind to the land. With the help of family, a team in India was established to guarantee efficient communications and high-quality production. On the other side of the globe, a team in Austin was gathered to design custom collections that delight, while honoring the culture and craft of Indian artisans. Over a decade later, the little company run out of Manish and Ruchi’s Austin apartment has grown into a leading fair trade company and innovator in ethical, sustainable business. Today, Ruchi and Manish continue to lead Matr Boomie together.